Strategic Simplicity: Redefining User Experience through Design System Integration. Effectory’s feedback tools help them to achieve business goals and drive customer happiness.
Project: Dashboard & Design System Integration
Role: Lead UI Product Designer
Process: UX Research, Visual Design, Prototyping & Documentation
Tools: Sketch, Figma (Wireframing and Prototyping)
Company: Effectory B.V.
Timeframe: 8 weeks from initial briefing, user testing through to rollouts
Business Objective: Simplify functionality and reduce workflow time for CEO, Manager, Employee, and HR.
User Challenge:
The focus was on information flow where the user should be able to reach the desired screen in not more than two clicks but we should also have a detailed understanding of what the user wants and expects.
Impact after delivery:
After launching the dashboard, we noticed a significant reduction in the time spent creating and generating employee surveys and reports.
UX Research
As the existing product is used across different locations by different SMEs, we collected the feedback through video call conversations, stakeholder interviews and considered common patterns from the research. Working with already existing data helped us to avoid any guesswork. Using the information provided by the user, we had a better chance to keep things simple and effective.
We identified the features that were redundant which we could remove or merge into another feature.
Personas
Information Architecture
The Information architecture was made from the data that was available in the present system, we segregated the information that was redundant and not used by the users. The system had everything, we segregated the data into three sections to reach the right place without confusion.
Action
Report
Configuration
Rationals
Wireframes - Individual roles
I mapped out likely scenarios for each user.
Together with the UX designers, we came up with The Engage Design System, our in-house design language.